Amazon got caught, but waste management is an issue for all

PJ Scott, director and co-founder at the Amazon agency, Velocity Commerce, discusses the role of stockists, agencies, retailers, and consumers in limiting returns and therefore reducing waste

June saw an ITV News investigative team release footage that alleged Amazon has been destroying millions of unsold items every year at its Dunfermline fulfilment centre. A leaked document found that one week alone in April led to 124,000 items being marked “destroy” at the warehouse, begging the wider questions of who is responsible for this waste, and how can both Amazon and companies that sell on its platform reduce these figures?

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