Seraphine
This coverage examines Seraphine’s operations and strategy within the UK retail market. Reporting highlights store activity, product launches, marketing campaigns, e-commerce initiatives, and leadership decisions shaping the brand’s presence in maternity and nursing fashion. Insights are tailored for retail professionals monitoring niche apparel markets, consumer trends, and brand positioning.
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Jul- 2025 -8 JulyClothing & Shoes
Seraphine enters administration after sales slump
Maternity fashion retailer Seraphine has ceased trading and entered administration, with most of its 95 employees made redundant. It comes after the retailer officially appointed Will Wright and Chris Pole from consultancy firm Interpath as joint administrators yesterday (7 July). According to the administrators, they are now exploring options for…
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Jan- 2023 -26 JanuaryDIY
The Cotswold Company appoints three to leadership team
Furniture and homewares brand, The Cotswold Company has announced the appointment of Jim Sharp as chairman, Matt Pollington as chief marketing officer, and Mike Ellis as director of merchandising. Sharp has built his career at Schroeder’s and Jimmy Choo, having chaired several high-growth digital brand-led retailers such as Seraphine, Feelunique,…
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Aug- 2022 -1 AugustClothing & Shoes
Seraphine profits fall below expectations despite revenue growth
Maternity brand Seraphine has revealed its adjusted EBITDA has come in below previously guided expectations despite posting a 33% increase in annual product revenue to £44m. For the 52 weeks to 3 April 2022, it revealed Adjusted EBITDA was down -58.6% to £2.6m (FY21: £6.2m) due to a “number of…
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Jul- 2021 -13 JulyClothing & Shoes
Seraphine successfully prices IPO at £150m
Seraphine Group, the digitally-led maternity and nursing brand, has successfully priced its IPO’s market capitalisation at £150.2m. Priced at 295 pence per ordinary share, conditional dealings in the company’s shares commenced on the London Stock Exchange at 8am on 13 July 2021. Some 20,677,011 new shares have been issued by…
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Jun- 2021 -24 JuneClothing & Shoes
Seraphine confirms plans for £61m IPO
Maternity brand Seraphine has confirmed its upcoming float on the London Stock Exchange in an IPO that is expected to raise roughly £61m through newly issued shares. The float will also include sales shares sold by existing shareholders at the firm, including executive directors. The company plans to free float…
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17 JuneClothing & Shoes
Maternity brand Seraphine considering float on LSE
Maternity brand Seraphine has confirmed it is considering plans to float on the London Stock Exchange’s main market for listed securities. The company, which was founded in 2002, has submitted an application via its holding company, Kensington Topco Limited, for approval to the FCA. The group, which will be known…
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May- 2021 -24 MayClothing & Shoes
Seraphine owner eyes London IPO
The new owner of the maternity wear brand Seraphine is reportedly eyeing plans to deliver it to the London stock market, according to Sky News. Mayfair Equity Partners, which purchased the label last December, is close to hiring bankers to explore the potential IPO, according to reports. According to Sky,…
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Jan- 2021 -4 JanuaryClothing & Shoes
Mayfair Equity acquires Seraphine in £50m deal
Seraphine has been acquired in a management buy-out fronted by technology investor, Mayfair Equity Partners. The luxury maternity brand was purchased from Bridgepoint Growth and Seraphine’s founder Cécile Reinaud in a deal valuing the business at £50m. The company reached £28.1m in sales for the year to 31 March 2020…
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