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Has social media freed Cuthbert the Caterpillar?

Retail Sector talks with a trio of lawyers to cut open M&S and Aldiโ€™s Colin v Cuthbert the Caterpillar case, discussing the importance of both legal and marketing teams in brand protection

For such small creatures, two caterpillars have kicked up a particularly large fuss this April. An intellectual property case turned social media frenzy, Marks and Spencersโ€™ legal action against Aldi over its Cuthbert the Caterpillar cake has cut open the multiple layers involved in copyright infringement for all to see.

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