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Lidl

Lidl keeps place as UK’s fastest growing supermarket

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Lidl has proven itself to be the UK’s fastest growing retailer, according to data from market researcher Kantar Worldpanel.

The supermarket saw a market share increase of 0.5% its sales increased by 16.3% compared to this time last year.

Aldi came in second, with the food store increasing sales by 16.2% to hold a market share of 6.9% – up 0.7 percentage points. Aldi’s ‘Specially Selected’ pushed sales up by £26m.

Although its market share fell by 0.3 percentage points to 27.8%, Tesco remains the fastest growing of the ‘big four’ supermarkets, with sales up by 2.6%.

Asda and Morrisons both experienced sales growth of 2.2%, though market share for both were down 0.2 percentage points compared to this time last year.

Sales at Sainsbury’s increased by 1.5% despite market share falling by 0.3 percentage points to 16.2%.

The Co-op’s market share dropped by 0.2 percentage points to 5.8%, and the company experienced sales growth of -0.1%. Waitrose grew overall sales by 1.5% but saw market share fall by 0.1 percentage points.

Iceland experienced its 23rd period of consecutive growth – a run dating back to May 2016 – with sales up by 1.6%.

Internet-only retailer Ocado continued its rapid sales growth – which was up 7.8% – to hold market share at 1.3%.

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