Lidl keeps place as UK’s fastest growing supermarket

Lidl has proven itself to be the UK’s fastest growing retailer, according to data from market researcher Kantar Worldpanel.

The supermarket saw a market share increase of 0.5% its sales increased by 16.3% compared to this time last year.

Aldi came in second, with the food store increasing sales by 16.2% to hold a market share of 6.9% – up 0.7 percentage points. Aldi’s ‘Specially Selected’ pushed sales up by £26m.

Although its market share fell by 0.3 percentage points to 27.8%, Tesco remains the fastest growing of the ‘big four’ supermarkets, with sales up by 2.6%.

Asda and Morrisons both experienced sales growth of 2.2%, though market share for both were down 0.2 percentage points compared to this time last year.

Sales at Sainsbury’s increased by 1.5% despite market share falling by 0.3 percentage points to 16.2%.

The Co-op’s market share dropped by 0.2 percentage points to 5.8%, and the company experienced sales growth of -0.1%. Waitrose grew overall sales by 1.5% but saw market share fall by 0.1 percentage points.

Iceland experienced its 23rd period of consecutive growth – a run dating back to May 2016 – with sales up by 1.6%.

Internet-only retailer Ocado continued its rapid sales growth – which was up 7.8% – to hold market share at 1.3%.

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