Morrisions is doubling the number of professional florists in its stores to 300 later this year, to meet increased consumer demand.
Flowers have been one of the country’s most popular online purchases, with online searches up 277%, according to recent Google data.
The supermarket is expanding its in-store florist shop, increasing the number of florist stations by 60, taking the total to over 100.
The new florist shops will provide an additional 180 roles for qualified professionals, who may be out of work following the economic downturn resulting from the Covid-19 pandemic.
Jane Watson, flowers manager at Morrisons said: “Flowers make people feel happier – with their beautiful shapes, bright colours and scents. We work with some of the best growers in the world and have some of the best stems.
‘‘So we wanted to have the best florists in store to make bouquets for our customers. It’s been a difficult year for the flower industry, and we hope this also provides good job prospects for florists looking for work.”