Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Nike has announced that it will reduce its global operations headcount by approximately 1,400 roles as it enters the final stage of a multi-year restructuring plan.
The cuts primarily affect the technology department as the business seeks to consolidate its digital footprint into two main hubs in Oregon and India.
Venkatesh Alagirisamy, chief operating officer, informed staff of the redundancies in a memo on 23 April 2024. The move follows 775 job losses earlier this year.
The reduction represents less than 2% of the total workforce. It forms part of the Win Now action plan aimed at increasing speed and efficiency across the group.
Nike will also modernise its Air Manufacturing Innovation facilities in the United States and Vietnam. These changes involve adjusting staffing levels to match current business demand.
The company plans to move footwear manufacturing and engineering resources for Converse closer to factory partners. This aims to improve real-time collaboration with suppliers.
The group expects the changes to make the organisation less complex. The business reported that the shifts would help build a foundation for long-term profitable growth.
Alagirisamy said: “Collectively, these changes will result in a reduction of approximately 1,400 roles in global operations, with the majority in technology. These reductions are very hard for the teammates directly affected and for the teams around them, too.
“To teammates whose roles are impacted, thank you. Your contributions have helped build this company, and we are grateful for the work, commitment, and care you have brought to Nike. To the broader team, moments like this require professionalism, empathy, and a shared commitment to one another. These changes are meant to make the company less complex and more responsive.”
He added: “As we look ahead, that means simplifying parts of how we operate, using more advanced automation where it helps us work better, and building an even stronger end-to-end foundation for future growth.”
