The Body Shop hires ex-L’Occitane MD to lead brand strategy
Alia Sirina Hawa brings more than 15 years of experience in retail and brand strategy across luxury and consumer goods sectors internationally

The Body Shop has announced the appointment of former L’Occitane managing director, Alia Sirina Hawa, to the role of chief commercial and brand officer, as the beauty retailer looks to grow under new ownership.