Aldi lightens 20 million wine bottles in supermarket first
The move is part of a broader initiative launched in 2022, which has gradually reduced bottle weights and equates to the removal of 12.7 million empty bottles from circulation annually
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Aldi has become the first UK supermarket to reduce the weight of 20 million wine bottles, following a major packaging reduction initiative.
The retailer has switched to 300g ultra-lightweight bottles for its still wine range, working with suppliers and bottling partner Greencroft.
The change brings the average bottle weight across its still wine range down from 409g to 371g.
Lighter bottles are now being used for “popular” lines including Grapevine Sauvignon Blanc and Grapevine Merlot. Additional ranges are expected to follow later this year.
The move is part of a broader initiative launched in 2022, which has gradually reduced bottle weights and equates to the removal of 12.7 million empty bottles from circulation annually.
Earlier this year, Aldi also launched the UK’s first own-brand wine in an aluminium bottle. The Costellore Pinot Grigio, priced at £5.99 for 75cl, weighs just 95g and is fully recyclable.
Luke Emery, national sustainability director, said: “We’re always looking for practical ways to reduce our environmental footprint while continuing to deliver the unbeatable quality and value our customers expect.
“By working closely with our wine suppliers, we’re introducing a simple yet impactful change that’s already cutting down on materials and associated carbon.”
