Dunelm sales rise by 6.3% to £462m in Q3
Furniture categories performed ‘particularly well’, as the brand’s extended ranges and designs resonated with customers
Dunelm has seen its sales grow 6.3% to £462m during the 13-week period ended on 29 March 2025.
The retailer said that its sales and volume growth was broad-based across all categories, and it saw a good start to its new Spring/Summer ranges, as well as a successful Winter Sale at the beginning of the period.
Furniture categories also performed “particularly well”, as the brand’s extended ranges and designs resonated with customers.
Digital sales also increased, making up 41% of total sales, as the retailer continued to optimise the online customer experience, with AI-powered search and recommendations improving relevance and conversion. Performance was also driven by strong Click & Collect sales, which again grew significantly in the quarter.
In Q3, Dunelm opened two new stores: a larger superstore in Merthyr Tydfil and a smaller superstore in Bracknell, and it relocated the Peterborough superstore to an improved site after the period end. The retailer is now on track with its plans to open five new superstores in the full year.
In addition, the retailer has also completed a freehold acquisition in Kingston upon Thames, in which it expects to open a Dunelm store in FY26.
Given the performance, the brand now expects its FY25 PBT to reach £208m, with a range of £204m to £214m.
Nick Wilkinson, chief executive officer, said: “We’ve had a good third quarter, with strong growth and further strategic progress. The Dunelm brand continues to attract a broad range of customers, offering outstanding value and quality, and we’re really pleased with how our new ranges are being received.
“We remain committed to driving market share gains through growth across all our channels. March saw the opening of Dunelm’s 200th store in Merthyr Tydfil, an exciting milestone, and we continue to see new opportunities, filling ‘white space’ in our physical estate through a variety of store formats. At the same time, we’re improving customers’ digital experience, including through Click & Collect, which has continued to gain momentum.”
He added: “Our customers are now enjoying getting their homes and gardens ready for summer and we’re focused on being as relevant as possible for the warmer months ahead. We remain very mindful of the wider backdrop and the impact of increased uncertainty on consumer sentiment, but maintain our focus on strengthening Dunelm’s position as The Home of Homes.”