Very Group expands creative capabilities by launching HelloStudio
The unique combination of personal, shopping and financial data will support HelloStudio in curating omnichannel campaign assets that truly resonate with customers
The Very Group has announced the launch of HelloStudio, which aims to bring the power of its data-led creative capabilities to external brands.
It said the new proposition will provide a multi-channel creative service which taps into the latest technology, offering “bespoke and tailored content that connects brands to their consumers”.
HelloStudio will utilise The Very Group’s customer data throughout the ideation process to collaborate with brand partners on new concepts.
The launch of the new creative solution follows the roll-out of Very Media Group, which combines the internal retail and data expertise of The Very Group and the retail media knowledge of the in-house SMG team.
Julie Phelan, head of creative at The Very Group, said: “I’m thrilled to unveil our new creative proposition, HelloStudio. We’ve been working with brands, delivering eye-catching creative campaigns for years now, so while the proposition is new, working with brands has been at the heart of The Very Group for a long time.
“We have a proven record of conceptualising and delivering channel bespoke content which customers love. There is no channel after thought or retrofitting in our work. Plus, we harness and embrace new technology to enhance our rich content. Just one example of this is our use of AI to help amplify illustrations which our team creates for storyboards, it helps to speed up processes and adds another dimension to the vision.”
She added: “As a creative team filled with curiosity, we’re always looking for new ways to take campaigns to the next level, and embracing new technology plays a big part. We are an ideas driven, data informed creative team, providing a unique experience for our partners, all backed by our reputation as trusted brand guardians and collaborative partnership approach.
“But don’t just take our word for it, our recent creative campaigns, which have been made possible through Very Media Group brand partnerships, have been a great success and I’m excited to be able to extend this to new partners.”
