Foot Locker appoints new president

Foot Locker has announced that Franklin R. Bracken, currently executive vice president and chief commercial officer, has been appointed to the role of president, effective immediately. 

Bracken will continue reporting to Mary Dillon, Foot Locker chief executive officer. In his new role, Bracken will work alongside Dillon to accelerate the execution of the Lace Up Plan, the company’s strategy to elevate the omni-retail experience, enhance productivity, and create long-term shareholder value. 

Bracken will also continue to oversee global retail operations, merchandising, marketing, digital, loyalty, and real estate.

Bracken has nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising, and retail operations. 

He joined Foot Locker in 2010 and has held several senior leadership roles of increasing responsibility across the company. 

During his tenure, Bracken has led the expansion and elevation of Foot Locker’s core banners, the globalisation of the Foot Locker brand with unified global standards, and the revitalisation and diversification of its brand partnerships. 

He also spearheaded the company’s omnichannel strategy – advancing digital capabilities, modernising stores, and transforming the customer experience through a consumer-first approach. 

Prior to Foot Locker, Bracken held senior management roles at The Coca-Cola Company, SABMiller, and began his career as a management consultant at PricewaterhouseCoopers.

Bracken said: “It’s an honor to be named president as we continue building on the momentum of our Lace Up Plan. Looking ahead to the remainder of 2025 and beyond, we are well-positioned to accelerate our progress and deliver on our long-term operational and financial goals as we enter the next phase of execution. 

“We remain committed to expanding sneaker culture and elevating the omnichannel experience for our customers and brand partners, and I’m confident our proven consumer-focused initiatives will further deepen customer engagement, strengthen our market position, and drive meaningful business results.”

Dillon added: “We are delighted to recognize Frank’s leadership and valuable contributions to Foot Locker, Inc. with this appointment. Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships, and advancing our omnichannel capabilities. 

“I look forward to continuing to partner with him in his new role as we execute our strategies, further our significant progress in advancing the Lace Up Plan, and create sustained value for our stakeholders.”