Frasers expands Sports Direct in Southeast Asia and India

Frasers Group has announced the expansion of its existing partnership with MAP Active to launch Sports Direct in five new markets across Southeast Asia and India. 

The retailer will utilise MAP Active’s infrastructure, local expertise and distributed brands to position Sports Direct as the premier sports retailer in the region. 

The expansion will see the sports retailer expand further into Indonesia, India, the Philippines, Thailand, Vietnam and Cambodia. 

Michael Murray, CEO of Frasers Group, said: “We’re excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth. Building on Sports Direct’s proven sports retail proposition and MAP Active’s market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region.” 

V.P. Sharma, group CEO of PT Mitra Adiperkasa Tbk, added: “We are proud to deepen our partnership with Frasers Group, leveraging our extensive retail network and outstanding service to bring Sports Direct’s world-class offerings to customers across Southern Asia. 

“Our shared vision for excellence in sports retail will enable us to create immersive brand experiences, drive engagement, and set standards for the industry in this vibrant region.”