John Lewis partners with Rough Trade to introduce vinyl records
Rough Trade first opened in 1976 in West London and currently has stores in London, Bristol, Nottingham, Liverpool, Berlin and New York
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John Lewis has partnered with music retailer Rough Trade to introduce a selection of vinyl records in stores and online.
The new vinyl assortment is a curated selection of old and modern classics including albums from artists including Nirvana, Radiohead and Marvin Gaye.
The selection also includes more modern artists such as Chappell Roan, Lana Del Rey and Fontaines D.C.
John Lewis has revealed that sales of turntables and record players are up 17% compared with five years ago.
As a result of this, John Lewis has increased its range of turntables by 46% over the same period.
Jason Billings-Cray, buyer at John Lewis, said: “We’re excited to be part of the vinyl revival, partnering with Rough Trade to bring vinyl records back to our stores. It’s clear that there is a strong market for the format – with both our turntable range and sales up considerably in recent years. We’re confident that this new album assortment will be a smash hit with our customers.”
Lawrence Montgomery, managing director at Rough Trade, added: “At Rough Trade, we’ve been so thrilled to see the growing appreciation for physical music among a diverse audience of music fans. Vinyl buyers are embracing a wide range of genres and styles, reflecting an exciting enthusiasm for discovery.
“Importantly, the vinyl resurgence continues to deepen the connection between artists and fans, offering a tangible and meaningful way to celebrate the music they love. We look forward to sharing this vibrant culture with John Lewis customers.”
Rough Trade first opened in 1976 in West London and currently has stores in London, Bristol, Nottingham, Liverpool, Berlin and New York.
