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Stoke-on-Trent based pottery company Emma Bridgewater has reported a pre-tax loss of £4.1m for the 12 months to 27 April 2024.
The group’s turnover also decreased by 16% to £31.6m (2023: £37.8m), primarily driven by reduced sales across e-commerce and wholesale channels, partially offset by growth in physical retail store performance.
Additionally, gross margin also decreased to 35.9% and operating losses also increased to £4.0m, impacted by increased promotional activity in response to competitive market conditions and cost inflation.
As a result, the company also revealed that it reduced its headcount from 469 to 409.
The group stated that in response to the trading conditions, it implemented operational restructuring including workforce optimisation and reduced its production schedules to better align with demand patterns.
Emma Bridgewater said: “The group has implemented comprehensive measures to strengthen its performance and position the business for future sustainable, profitable growth. Company performance for the first eight months of FY25 is aligned with management expectations and represents a significant improvement on FY24.”
