Seasalt Cornwall appoints new CFO

Seasalt Cornwall has announced the appointment of Louise Couch to the role of chief financial officer, reporting directly to CEO Paul Hayes.

Couch, who has gained industry experience from previously working for fast-paced consumer and tech businesses, will also join the executive board and will contribute to the clothing brand’s global expansion plans. 

She formerly held senior roles in investment banking at JP Morgan and Morgan Stanley, where she focused on the retail sector, and most recently, spent three years as senior director of international financial planning and analysis at Peloton Interactive.

Hayes said: “I’m delighted to welcome Louise to Seasalt; her appointment marks a significant strengthening of our senior leadership team. 

“Her extensive knowledge and experience, particularly in international markets, will be invaluable as we continue to develop our long-term strategy to support our growth ambitions.”

Couch added: “I’m delighted to be taking on this opportunity at Seasalt, joining the team at an incredibly exciting time in the brand’s domestic and international expansion. 

“Seasalt is a fantastic success story, with such a strong heritage, and I’m very much looking forward to being on board to define and deliver the next stages of growth.”