High Street

Primark appoints three to advisory board

The news follows Associated British Foods announcement of Bason’s departure and the launch of a ‘newly constituted’ strategic advisory board in July 2022

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Primark has appointed Martin Brok, Sona Chawla and Christophe Roussel to its advisory board, according to sources.

The trio will work alongside Paul Marchant, Primark CEO and outgoing finance director John Bason.

The news follows Associated British Foods announcement of Bason’s departure and the launch of a “newly constituted” strategic advisory board in July 2022.

Prior to joining Primark, Brok worked as CEO of Sephora, while Roussel was executive of Tesco and Gap. Lastly, Chawla held the position of president of digital and chief marketing officer at Walmart.

According to ABF CEO George Weston, the new board is a “committee” that would “add value” and bring external expertise to areas that would “be appreciated” by Marchant and the retailer’s team.

On Tuesday (23 April 2024), Primark revealed that it is launching a new click and collect service to all of its British stores by the end of 2025.

It comes as its parent company Associated British Foods (ABF) saw its pre-tax profit jump 37% to £881m for the 24 weeks ended 2 March 2024.

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