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24 million will skip Valentine’s Day gifting

Love is certainly not all around for retailers, as new research from customer experience marketing agency Gekko suggests that more than half of UK adults are not going to buy gifts this Valentine’s Day. Daniel Todaro, MD at Gekko, explains.

Valentine’s Day has traditionally been a retail bonanza for retailers as spouses, partners and would-be lovers demonstrate their affection with cards and gifts – but are retailers now carrying a torch for something that no longer exists?

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