Superdrug aims to enrol 500 apprentices throughout the year

Superdrug has pledged to take on a further 500 apprentices throughout 2024 in support of National Apprenticeship Week (5-11 February). 

Last year, the health and beauty retailer pledged to recruit 500 new apprentices over three years. However, it proved to be successful, reaching over 80% of this recruitment target by the end of 2023.  

Superdrug, which recruited 8,000 people last year and has a further 7,000 retail roles to fill this year, aims to encourage more people to seek jobs in retail.

Apprenticeship roles available are made up of Level 2,3 and 4 programmes and have been designed to support young people to get work in a key industry – boosting the retail economy and allowing them to upskill themselves and gain valuable life skills.

Amy Davies, people director of Superdrug, said: “Our apprenticeship scheme is incredibly important to us as a business and we are so pleased that last year was so successful. We are so passionate about offering the UK’s young people opportunities and the scheme is critical for developing talent for the future. 

“Our aim is not only to give young people the best entry into retail that we can, but also to help them grow and develop in their roles, so they choose to progress their careers within our businesses.”

He added: “We are constantly evolving and improving our apprenticeship scheme to attract the brightest and best young talent. The theme of this year’s National Apprenticeship Week, ‘Skills for Life,’ we feel is very appropriate, as we’ve worked hard to be able to offer not  just apprenticeships but also provide our apprentices with any extra support that they require in order to get a step up in life.”