Asda invests £9m to cut price of over 200 products

Asda has today announced further price cuts on 232 branded and own-label products as part of its continued support for families affected by the cost of living crisis. 

The supermarket is investing £9m to lower prices by an average of 14% on many of the most popular products that customers buy each week including bread, fresh fruit and vegetables, and fresh meat. 

The latest round of price cuts follows a £35m investment to reduce the price of over 600 products during July and August, bringing the total Asda has spent on price cuts to £44m since the start of the summer. 

The price reductions come as Asda’s Income Tracker shows that more than 60% of households saw their disposable incomes fall in August compared to last year, despite a slowdown in the inflation rate. 

Kris Comerford, Asda’s chief commercial officer, said: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago. This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop. 

“We’re also continuing to work closely with our suppliers and whenever there are further opportunities to pass on commodity price savings to customers we will do so.”