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Morrisons has begun to stock a range of its entry-level Savers products in over 500 convenience stores across the UK.
The products will be the same price as in Morrisons supermarkets with the initial roll-out comprising 10 products, including washing up liquid, toilet rolls and sausages. A further 30 products will be added in the following weeks, including eggs, ham, juice, butter, cheese and mince.
Morrisons is also cutting the price of 18 high-volume products in its Morrisons Daily stores, including 2 and 4 pint milk, bread and tomatoes.
In May 2022, the supermarket chain acquired the McColl’s convenience business out of administration and has so far converted 500 into Morrisons Daily stores. On conversion, the instore prices have been reduced by around 12%.
A total of 217 products are now included in the Savers range.
David Potts, Morrisons chief executive, said: “Speaking plainly, the reason that convenience stores don’t stock entry price point products is because they make very little, if any, money and do not fit with the significantly higher cost structure of convenience stores. But customers – especially those living in areas without easy access to a supermarket – have told us how much they would appreciate it at this difficult time and so we are doing it.
“Our Savers range is incredibly popular in our supermarkets and offers outstanding value and good quality. Recent research has shown that Savers is the UK’s fastest growing value range and we are proud to be the first major UK supermarket to introduce some key products from the range into convenience stores all over the country.”
He added: “The 500 stores that will stock the range are mostly wholly-owned Morrisons stores but a number of franchise partners have kindly agreed to stock Savers products. I want to thank those partners for agreeing to this move and to acknowledge that they are doing so because they want to play their full part in helping people through the cost of living crisis.”
