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Pentland Brands appoints chief financial officer

Pentland Brands appoints chief financial officer

On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Pentland Brands, the owner of Speedo, Ellesse and Berghaus, has announced the appointment of Graham Burridge as the group’s new chief financial officer. 

He joins London-based advertising, marketing and public relations firm WPP, where he held the role of chief operating officer and chief financial officer from February 2022. 

Previously, Burridge also held senior finance roles in various companies including Apple, Disney Licensing and Disney Stores, where he was European CFO before becoming CEO in 2013. 

At Pentland Brands, he will be responsible for the group’s global finance function, shaping the financial strategy and driving business performance.

As a member of the executive team, he will also help the business deliver its business strategy and growth plans.

Chirag Patel, CEO of Pentland Brands, said: “Graham has a remarkable track record in delivering transformation and growth. This, along with his comprehensive industry knowledge, makes him an invaluable addition to our exec team, and we’re excited to welcome Graham to the Pentland family in August.”

Burridge added: “I couldn’t be more thrilled to be joining Pentland. They have a brilliant portfolio of brands and a fantastic leadership team with big ambitions. I’m looking forward to meeting the teams and working together in delivering portfolio growth, driving business success, and making a positive impact.”

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