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M&Co has launched a new website following its acquisition by AK Retail Holdings earlier this year.
The new website features a redesigned platform with a “fresh and modern” design, having undergone a comprehensive transformation to “reinvigorate” its online offering.
It displays a first look at the brand’s expanded product range catering to multiple styles, preferences, and sizes. Available to shop in UK sizes 8-28, the range will also include both petite and plus sizes.
Andrew Killingsworth, CEO of AK Retail, said: “We are truly excited about this acquisition and the opportunity to restore the M&Co brand. M&Co has an incredible heritage and a loyal customer following, and our goal is to honour that legacy by providing an unparalleled shopping experience while preserving the brand’s identity.”
M&Co fell into administration at the end of last year after struggling with rising input costs as well as lower consumer confidence in recent months.
The group had previously closed 47 stores following a pre-pack administration deal in August 2020, which saw the loss of 381 jobs. No immediate redundancies were made following the last administration, however.
