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Mango partners with marine biologist to protect the Mediterranean

Mango partners with marine biologist to protect the Mediterranean

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Mango has announced a partnership with marine biologist and National Geographic explorer Manu San Félix to support the Declaration of the Mediterranean, an initiative promoted by San Félix to protect and restore the Mediterranean sea. 

Specifically, the Declaration for the Mediterranean will draft a manifesto highlighting the evolution and deterioration of the sea since its origin, listing the principal causes. 

The main goal of the declaration is to obtain signatures to promote the protection of 30% of the Spanish Mediterranean, adopting the recommendation of the international Campaign for Nature being promoted by National Geographic and the Wyss Foundation.

Once it has been drafted, the Association will promote a campaign among the scientific community to obtain signatures for the project and a communication campaign to involve civil society and gain social support for the initiative through the collection of signatures. Next, it will present the project to the Government.

The Declaration for the Mediterranean is an initiative being promoted by Asociación Vellmarí, an organisation founded by San Félix in order to recover the Mediterranean by promoting sustainable fishing, water purification and the creation of protected marine zones. 

Toni Ruiz, CEO of Mango, said: “As a company with roots in Barcelona, with a strong Mediterranean spirit and a firm commitment to sustainability, it is an honour to collaborate with a recognised expert like Manu San Félix in this initiative, which promotes the protection and recovery of a location that is as special to us as the Mediterranean Sea.” 

San Félix added: “The collaboration with Mango will help us raise awareness of the major problem regarding the Mediterranean, where uncontrolled fishing and the loss of water quality has resulted in the disappearance of species and the deterioration of biodiversity.” 

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