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Halfords anticipates mid-term profit and sales boost 
*** HALFORDS PR *** GV of the Elliots Field Halford's store and WeFit station in Rugby Warwickshire, 11 Nov 2020.

Halfords anticipates mid-term profit and sales boost 

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Halfords has predicted that it will see a rise in both profits and sales in both the mid-term and mid-to-long term, as announced at its Capital Markets Day for investors and analysts. 

In the mid-term, the group expects sales to grow to around £1.9bn and profit-before-tax to grow to £90-£110m. It attributed this to a mix of its core markets recovering from the “very challenging” current conditions, a growing market share, its acquisition synergies maturing, and the use of “scaled and rich” customer and vehicle data to drive customer lifetime value.

In the mid-to-long term, it expects sales to grow to around £2.2bn, and profit-before-tax to grow to £130-£150m, as it “invests in driving profitable revenue growth” and continues scaling its Autocentres business.

In addition, its SaaS provider Avayler is expected to deliver revenues of £25-35m and EBIT of £5-8m, as it is rolled-out to more clients.

It ultimately expects to deliver FY23 underlying profit before tax within its current guidance. It added that the business is underpinned by a strong balance sheet, and that it expects a positive free cash flow throughout the mid and mid-to-long-term to “keep us within our prudent leverage targets going forward”.

In its latest update to investors, the group said that since 2018, its strategy has “seen us evolve into a consumer and B2B services-focused business, with a greater emphasis on motoring”, and that across that period revenue has grown by around 40%.

It hailed its “unique and scaled” platform, which it said has built an interconnected infrastructure of stores, garages and vans, and created a “data and digitally-enabled business”.

Graham Stapleton, CEO of Halfords, said: “Since 2018, we have doubled the size of our B2B and services business and have become the UK’s biggest motoring services provider, increasing our group sales by c.40%. From here, we see significant potential for future growth, both in our existing business and in adjacent markets. 

“We are today providing a clear roadmap for the mid-term, as we focus on leveraging the unique platform that we have built. We will also be outlining the exciting longer-term strategic transformation opportunities that we see ahead as we unlock the enormous potential within the Halfords brand and infrastructure.”

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