Bensons for Beds sales rise 9% in Q2

Nationwide bed and mattress retailer Bensons for Beds has reported like-for-like sales for the quarter to end of March rose by 9%, building on the 7% like-for-like sales growth in the previous quarter.

Further progress has also been made in its digital offer, with sales over the quarter in the channel growing by 32% year on year, driven by the continued investment in omnichannel capability and leadership.

Bensons now plans to invest significantly in expanding its retail estate over the next two years as it builds a network in the long-term of up to 200 locations. In the quarter Bensons has opened new units in Erdington and Peterborough and in April it will be returning to Speke with a new store at the New Mersey Retail Park.

The new store model builds on a strategy centred around a curated customer offer, a simpler omnichannel journey, and expert advice from sleep advisors.

In February this year, Bensons also launched a unique 2-in-1 mattress, Flip by Slumberland, that ensures softer mattresses on one side for when kids are smaller and firmer on the other side for when they’re bigger.

Flip by Slumberland is based around new temperature-regulating smart fabric breathable and responsive foam and spring technology created by its Cambridgeshire manufacturing centre in Huntingdon.

Thanks to its Huntingdon team, Bensons has also begun activating plans to create a sustainable future for the eveSleep brand it acquired in Autumn 2022.

Bensons for Beds CEO Nick Collard said: “Despite the UK’s economic challenges, it’s clear our investment in our stores, online and in product innovation, is being warmly received by our customers.

“I’d like to thank the team at Bensons for their hard work moving our transformation plans forward at speed over the quarter. That momentum means we’re on track to return to deliver our plans for the year.”