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Health & Beauty

Fragrance Group sales and profits boosted by omnichannel strategy

The strength in stores was complemented by the opening of 18 new shops as part of the continued rollout strategy, taking the total number of locations to 215

The Fragrance Shop has reported increased annual sales and profits as it bounced back from the impact of the pandemic and “reaped the benefits” of investment in its omnichannel strategy.

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