Clothing & Shoes

Zalando to cut back marketing spend instead of job cuts

Zalando aims to keep employment steady by the end of the year, having increased its workforce by a quarter to more than 17,000 employees

Co-founder and co-chief executive of Zalando, Robert Gentz, has told the Financial Times that the company’s stall in internet shopping is just “a blip” and that the company aims to avoid mass job cuts by cutting its marketing spend instead.

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