The Very Group poaches Metro Bank CMO

The Very Group has appointed Jessica Myers as its new chief marketing officer (CMO), who assumes the role on 3 October 2022. Myers joins Very from Metro Bank, where she built and led the company’s first ever brand and marketing function and was a member of the executive committee. Having joined the bank in 2019, she reportedly shaped its brand strategy, built “transformational” marketing capabilities and invested in brand and marketing communications that accelerated the company’s growth as a UK challenger bank. Prior to Metro Bank, Myers spent five years heading NatWest Group’s brand team with responsibility across its 10 portfolio brands, including RBS, NatWest, Royal Bank, Coutts and Ulster Bank. Prior to this, she held a number of marketing and brand positions at Commonwealth Bank of Australia in Sydney and held roles at American Express. In her new role at Very, Myers will lead a team of more than 200 people across brand, marketing, public relations and creative to “continue to effectively position the digital retailer as an online destination of choice for UK and Irish families”. Robbie Feather, managing director, retail at The Very Group, said: “Jessica is a thoughtful, commercial and impactful marketer and leader, with deep consumer experience. She’s exactly the right person to lead our marketing team at a time when UK families are increasingly on the lookout for the convenience, flexibility and value Very provides.” Myers added: “It’s a fantastic time to join Very, which has become one of the most recognisable digital retailers in the UK in recent years. It has a strong and differentiated brand, a hugely relevant customer proposition combining multicategory shopping with flexible ways to pay, and amazing opportunities for growth. I can’t wait to meet the team and start making a difference for Very and our customers.”