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Burberry

Burberry revenues hit by China lockdowns

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Burberry has revealed its Q1 global comparable store sales increased just 1%, from £479m to £505m, after being impacted by lockdowns in mainland China.

Excluding Mainland China, comparable store sales grew 16%, while EMEIA comparable store sales grew 47%. The brand reported double-digit comparable growth in leather goods and outerwear outside Mainland China

It has said it continues to target high-single digit revenue growth and 20% margins in the medium term. Based on the effective FX rates as of 11 July, it now expects a currency tail wind of £190m on revenue and £90m adjusted operating profit in FY23.

Jonathan Akeroyd, chief executive officer, said: “Our performance in the quarter continued to be impacted by lockdowns in Mainland China but I was pleased to see our more localised approach drive recovery in EMEIA, where spending by local clients was above pre-pandemic levels.

“Our focus categories, leather goods and outerwear continued to perform well outside of Mainland China and our programme of brand activations boosted customer engagement. While the current macro-economic environment creates some near-term uncertainty, we are confident we can build on our platform for growth.”

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