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IKKS Paris opens second London store

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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French fashion and lifestyle brand IKKS Paris has opened a second UK store on King’s Road, deepening the brand’s entry into the UK following the flagship store at 3 Carnaby Street.

The 1,300 sq ft store opens at 109 King’s Road and carries the womenswear, and junior lines with menswear to be introduced.

IKKS Paris, was founded in 1987 by Gérard Le Goff and offers a full collection of womenswear, menswear, kidswear and accessories.

The store openings are set against a backdrop of growth over the past 35 years through the brands online store and the recent inclusion in the first metaverse fashion week where IKKS opened a virtual flagship.

Presenting their SS22 collection in full the stores will hold UK exclusives, and will include a showcase of their hero ‘Free the Sea’ collection, a sustainable range made using seaqual yarn produced by the sequel initiative, which uses recycled plastic waste from the sea with proceeds going to The SeaCleaners NGO.

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