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Diet Coke appoints Kate Moss as creative director

Moss will work on its new campaign 'Love What You Love’, which aims to spotlight “individuals who embrace a positive attitude to life, by knowing who they are and what they love”

Patrick Dunne Send an email Monday, 4 July 2022, 8:31Last Updated: Monday, 4 July 2022, 8:31
1 minute read
UNDER STRICT EMBARGO – 13.00 GMT – FRIDAY 1 JULY 2022 – FREE HANDOUT IMAGE Global icon and style visionary, Kate Moss, will take the helm as Creative Director of Diet Coke, as it celebrates its 40th anniversary this year. Its first Creative Director in over a decade, Moss (48) will bring to life the new Diet Coke ‘Love What You Love’ campaign – spotlighting individuals who embrace a positive attitude to life, by knowing who they are and what they love. This appointment builds on Diet Coke’s heritage of collaborating with some of the world’s leading fashion houses. For further information please contact dietcokepress@exposure.net 020 7907 7130

Diet Coke has announced that Kate Moss has been appointed creative director of the brand, as it celebrates its 40th anniversary this year.

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Patrick Dunne Send an email Monday, 4 July 2022, 8:31Last Updated: Monday, 4 July 2022, 8:31
1 minute read
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