M&S has launched its own-brand refillable cleaning and laundry products as part of its pledge to reduce single use plastics and promote sustainability.
The firm said M&S Refillable will allow customers to choose their own-brand homecare products, including cleaning sprays, laundry detergents, fabric conditioners and washing up liquids.
It comes after M&S committed to remove 1 billion units of plastic food packaging by 2027, having already removed 75 million units from across its food business in the past year. It aims to become a fully net zero business across all its products and supply chain by 2040.
M&S Refillable is already available in Stevenage and Bluewater and will be extended to Stratford City, Hedge End, Aintree and York Vangarde Retail Park over the summer.
Customers will need to pay an initial £2 deposit for the reusable bottle which can be returned to the store after use. It claims the bottles are made with “durable materials to reduce damage and waste and can be returned, cleaned, and refilled” before being put back on the shelf to be sold again.
Lucinda Langton, head of sustainability at M&S Food, said: “At M&S, we want to help our customers live more sustainably by transforming how we sell our products. We know they care deeply about reducing plastic so we’re taking a test and learn approach to find innovative solutions.
“Our homecare trial builds on our refillable and packaging-free Fill Your Own concept, and both are important parts of our strategy to reduce plastic and packaging.”