H&M unveils new Braehead store

H&M has announced the opening of its new store at Braehead shopping centre, a retail and leisure destination, under the ownership of property company SGS and assets managed by Global Mutual Properties.

H&M has relocated from its former unit to a new ground floor space, spanning 17,000 square feet, on a 10-year lease.

The upgraded store comes amid the retailer’s plans to step up investment in both its physical and digital stores, with a renewed focus on the integrated customer experience, as well as sustainability.

The new Braehead store will offer H&M’s Garment Collection and Recycling service. This allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. Customers are rewarded through Conscious Points and digital vouchers.

H&M will also collaborate with Glasgow-based talent and businesses over the coming months, for a series of in-store events and projects.

Additionally, the store will also feature painted art pieces and a live in-store art installation developed by songwriter and graphic artist, Rachel E Miller.

Founded in Sweden in 1947, H&M opened its first UK store in 1976. Over 40 years later, its UK and Ireland portfolio has grown to include more than 240 stores.

Braehead is a retail and leisure destination in Renfrewshire, close to Glasgow. It is currently home to over 100 fashion and lifestyle brands – from specialist boutiques to high street companies. It draws from a local catchment population of 2.25 million and has “excellent” transport links.

Toni Galli, country manager for H&M UK and Ireland, added: “At H&M, we always look to proactively invest and support the local communities where we operate, so by tapping into the fabric of Glasgow, we hope to achieve this. Our aim is to offer our customers a modern and meaningful shopping experience where style, creativity and culture are celebrated.”