Co-op trials new click and collect service to boost convenience

Co-op has launched a trial of a dedicated external service hatch to make its click and collect service more convenient.

The new service was launched in Lewes Road, Brighton – a store which had been identified as one of Co-op’s busiest in the UK for click and collect orders through both its own online shop and the Deliveroo app.

The initiative is designed to enable time-pressed shoppers to pick up orders placed online without having to go in the store and queue.

Co-op has rolled out its online offer at pace since 2019, and expects to have approaching 2,000 of its stores offering a click and collect service by the end of the year.

Chris Conway, Co-op’s e-commerce director, said: “Making shopping quick, easy and convenient for our Members and customers is at the very heart of our approach. We know that as a convenience retailer, the ability to come into stores is important to customers, but we also know that shoppers want flexible options online and the ability to shop with speed.

“Our new trials will not only speed up Click and Collect but also reduce queuing times for those who shop in store, supporting our goal of providing what our customers want and need, however or wherever they choose to shop with Co-op.”