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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Apple has revealed it has increased the use of recycled materials across its products, with nearly 20% of all materials used in Apple products in 2021 having been recycled.

The company introduced certified recycled gold for the first time, and more than doubled the use of recycled tungsten, rare earth elements, and cobalt.

Additionally, Apple has also introduced its newest recycling innovation, Taz, which is a machine that reportedly improves material recovery from traditional electronics recycling.

Taz uses shredder-like technology to separate magnets from audio modules and recover more rare earth elements.

The company has also further expanded the capabilities of its patented iPhone disassembly robot Daisy to take apart 23 models of iPhone, and has offered to licence those patents to other companies and researchers free of charge.

In 2021, 59% of all the aluminium Apple shipped in its products came from recycled sources, with many products featuring 100% recycled aluminium in the enclosure.

Apple has also made progress toward the company’s goal to eliminate plastics from its packaging by 2025, with plastics accounting for just 4% of packaging in 2021. Since 2015, Apple has reduced plastic in its packaging by 75%.

Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives, said: “As people around the world join in celebrating Earth Day, we are making real progress in our work to address the climate crisis and to one day make our products without taking anything from the earth.

“Our rapid pace of innovation is already helping our teams use today’s products to build tomorrow’s, and as our global supply chain transitions to clean power, we are charting a path for other companies to follow.”

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