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Currys has announced that it will be making further investments in its store portfolio, which will see 50 of its largest stores undergo makeovers to include new categories, seasonal showcases, and “a focus on reinvigorating megastore entrance space”.
It comes as Currys believes the blended in-store and online omnichannel model continues to be important to its customers, as two-thirds use stores to make their purchases.
New categories will include health and beauty, pet tech, portable power, and fitness – in line with customer needs and the latest trends.
Currys will also include seasonal ranges with the launch of categories such as BBQs and gardening equipment in summer, back to school tech and supplies in the autumn, and new gifting ranges and services in winter.
Vicky Bennion, head of new and growth categories at Currys, said: “We couldn’t be more excited to get these products into the hands of both our customers and colleagues! It’s great that customers can go into stores, test drive the tech, and also speak to our capable and committed colleagues to understand our products better than anyone else.”
The megastores investment plans are already underway, with the Swindon, Merry Hill, Brentford and Solihull megastores all newly relaunched.
This aligns with Currys’ commitment to its omnichannel model, comprising 301 stores across the UK and Ireland along with its online presence. It also follows the recent announcement of the reimagining of 65 store layouts to make the retailer’s mid-size superstores more navigable.
Overall, this means Currys plans to transform a total of 115 stores throughout 2024/25.
Matthew Speight, director of stores at Currys, added: “The investment in these 50 megastores builds on what we’ve already achieved this year so far, and I can’t wait to hear the feedback from inside and outside of the business on the new categories and seasonal items.
“I continue to be blown away by the incredible teams around the business who work tirelessly to make such milestones a reality for our customers. Yet again, kudos to the colleagues – let’s keep building on the UK’s leading omnichannel retailer position and pushing to provide a best-in-class, easy to shop experience for our amazing customers.”
