Health & BeautyOnline & Digital

Boots launches Price Advantage scheme online

The scheme has also been expanded to include over 300 additional products across categories including beauty, health and baby

Boots has extended its Price Advantage scheme by making it available to customers online, after having originally launched in stores in January.

The scheme initially offered 150 products in stores when it was launched, but now it has been expanded to include over 300 additional products across categories including beauty, health and baby.

Boots Advantage Card holders who purchase products included in the scheme will see an average saving of £2.65 per product, with some products having up to 50% off and savings up to £17.

The products included in the Price Advantage offer can be identified via bright pink stickers and customers must have an Advantage Card to access the discount.

Pete Markey, chief marketing officer at Boots UK, said: “Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future.

“The response from the store launch has been really positive which is why we are now making it more accessible by rolling out online and adding in more products.”

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