Asda unveils largest Asda On the Move store
The launch strengthens the partnership between Asda and the EG Group, taking the supermarket’s portfolio of Asda On the Move stores to 32.
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Asda has unveiled its largest store on an EG Group petrol filling station to date with the opening of a 5,000 square feet Asda On the Move store in Nottinghamshire.
The new store offers over 2,500 Asda own brand and branded items, including Extra Special, fresh and chilled products, alongside EG-operated food service brands Leon and KFC.
Additionally, the site will have two electric vehicle charging points, in line with EG’s agenda to roll out modern charging facilities throughout its estate.
Following a “successful” trial in four Asda On the Move stores, shoppers will also be able to access the grocer’s full online range for Click and Collect, as well as collection and returns on parcels from more than 100 brands and George.com in store.
EG Group-owned Cooplands, a UK bakery chain, will also open a café inside the Asda On the Move store, offering hot food-to-go options in the second half of April.
The site is the latest Asda On the Move store opening, taking the total portfolio to 32, with the longer-term ambition of launching stores across EG’s UK forecourts.
Oliver Silvester, head of Asda On the Move, said: “The launch of our largest ever Asda On the Move with EG Group marks an important step in Asda’s commitment to ensure more customers have greater access to our extensive range of value products and services – whether on the move, online, in-store, or via Click and Collect.
“Our partnership with EG Group makes this possible and combines our expertise in food retail with EG’s roster of innovative and well-known food service brands. It’s fantastic to see our biggest Asda On the Move to date launch in Retford.”
Barry Westley, head of Retail Integration at EG Group, added: “There is a real opportunity to bring customers something different by combining our experience in foodservice and convenience retailing with a carefully curated range of Asda products and services.
“The complementary strengths of both EG Group and Asda enable us to make it even more convenient for motorists to access everything they need when they fill up with fuel.”
