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135,000 retail jobs lost amid pandemic

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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Almost 135,000 traditional retail jobs were lost during the course of the pandemic, according to an analysis of figures from trade union GMB.

It found that in 2019, there were an estimated 1.2 million sales and retail assistants, retail cashiers and check-out operators in the UK. 

By 2021, however, this figure dropped to just under 1,075,000, according to the latest ONS figures.

Overall, sales and retail assistants and retail cashiers and check-out operators fell from 1,207,891 to 1,073,704. 

Andy Prendergast, GMB National Secretary, said: “The Great British High Street is being allowed to wither and die. These are vital businesses that drive our economy and help our communities thrive. 

“GMB calls on councils and landlords to review commercial leases and offer lower rents – while our business rates system is archaic and no longer fit for purpose. Empty high streets and shopping centres that look like ghost towns are no good for anyone.” 

GMB represents tens of thousands of workers in the retail sector. 

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