Iceland to rework product sourcing with RangeMe partnership

Iceland and The Food Warehouse have joined forces with global product discovery platform, RangeMe, to change the way they uncover and source new products.
RangeMe said it offers a single place for buyers to discover opportunities from suppliers around the world. It first launched in 2014 and is now used by more than 15,000 retail buyers in the UK, Benelux region, North America, and Asia Pacific.

By tapping into the platform, Iceland and The Food Warehouse – the UK’s leaders in frozen food – have gained access to more than 800,000 products from over 200,000 suppliers.

Iceland said it “aims to maximise the potential of RangeMe to source trend-led and innovative products at scale, and speed”.

Andrew Staniland, trading director at Iceland, said: “Joining forces with RangeMe has already transformed our sourcing and buying process. Our customers have increasingly diverse tastes and preferences and RangeMe’s technology presents us with opportunity from the global product market on one screen.

“Huge opportunities exist in collaborating. Embracing new technology, as we have with RangeMe, is key to getting ahead in the retail industry. This partnership has streamlined our approach to buying and sourcing and we will continue to maximise the software to supercharge our efforts to get the best-of-the-best onto the shelves in our stores as quickly as possible.”

RangeMe CEO Nicky Jackson added: “Today we welcome Iceland and The Food Warehouse, the UK’s leaders in frozen food, into our global community of retailers to transform their product sourcing experience. RangeMe offers Iceland the opportunity to seek out emerging suppliers and increase the number of new and innovative products it stocks online and instore.”