Clothing & Shoes

Busby & Fox partners with Brightpearl

After opening its first store in 2016, the company now operates via seven brick-and-mortar stores across Devon, Cornwall, Wiltshire and Oxfordshire

Clothing brand Busby and Fox has signed up with omnichannel retail system Brightpearl.

The Devon-based company will now utilise Brightpearl’s features, including an automation Engine, advanced reporting functionality and demand planner tool, to “expand their digital presence”.

It comes after Brightpearl was recently acquired by accountancy group Sage.

After opening its first store in 2016, the company now operates via seven brick-and-mortar stores across Devon, Cornwall, Wiltshire and Oxfordshire, and through online channels such as notonthehighstreet, Atterley and a Shopify-powered web store.

Justin Press, SVP customer success at Brightpearl, said: “When successful retailers gain more sales channels and grow in complexity, we find they eventually need to bring every part of the business together in order to drive efficiency, make better business decisions, and have the ability to scale freely.

“Busby and Fox got in touch at exactly this point, and we’re thrilled they chose Brightpearl to support their business expansion. With Brightpearl in place, the brand now has the means to Grow Fearlessly – and we know they’ll do it with trademark style.”

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