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Dr Martens Q3 revenues hit £307m
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Dr Martens Q3 revenues hit £307m

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Dr Martens has reported revenue growth of 11% to £307m for the three months ending 31 December 2021 (Q3 FY22), up 21% on a two-year basis which is reportedly in line with the company’s expectations.

Total group revenues for the full year rose by 14% to £676.9m, with direct to consumer (DTC) revenues growing 33% year-on-year and by 50% from pre-Covid levels.

Q3 retail revenues also “accelerated” compared to the prior quarters, up 72% year-on-year and up 16% from FY20, with “strong” in-store conversion and “improved” footfall.

Meanwhile, wholesale revenues were down 14% year-on-year and down 10% from FY20, due to manufacturing and shipping delays caused by Covid.

Ecommerce revenues also grew “strongly” in addition to a “very good” recovery of retail, resulting in improved DTC mix, up 10 points to 64%.

By region, EMEA recorded “strong” growth with revenues up 40%, which Dr Martens said was driven by ecommerce growth and the recovery of retail, together with a “good” wholesale performance.

The Americas also delivered a “solid” Q3 performance which was partially offset by wholesale. However, Asia-Pacific (APAC) revenues fell by 28% due to the renewed Covid restrictions across the region, particularly impacting the company’s distributor markets.

Kenny Wilson, chief executive officer, said: “We delivered a good performance during our largest quarter, with DTC revenues growing 33% versus Q3 last year to 64% revenue mix. 

“We continued to put our long-term custodian approach at the heart of decision making and proactively managed the business against a changing Covid backdrop, prioritising the higher margin DTC channels in line with our strategy.”

He added: “We remain confident in achieving market expectations for the full year and I would like to thank everyone at Dr. Martens for their exceptional hard work and dedication.”

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