Online & Digital

Sage acquires omnichannel retail system Brightpearl

Sage is in the process of onboarding early adopter customers to an integrated solution between Sage Intacct and Brightpearl

Brightpearl, a cloud-native multichannel retail operating system for retailers and wholesalers, has been acquired by The Sage Group, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses.

With the acquisition of Brightpearl, based in Bristol, UK, and Austin, Texas, Sage said it “builds on its significant technology investments for growth, as well as its support for CFOs as they digitalise their operations”.

Sage said it hopes to offer customers “end-to-end retail financial management, inventory planning, sales and order management, purchasing, and supplier management, CRM, fulfilment, warehousing, and logistics management”.

Sage is in the process of onboarding early adopter customers to an integrated solution between Sage Intacct and Brightpearl. The solution will be broadly available later this year.

Dan Miller, EVP, Sage Intacct, said: “We have made great strides in providing the technology businesses need to digitally transform their organisations today and for tomorrow.

“For Sage Intacct customers, the value of being part of the Sage digital network is truly coming to bear through the AI technology we have put in their toolkit to help them streamline their work and save them valuable time – whilst providing their customers with an even better service.“

He added: “The acquisition of Brightpearl sees us doubling down on our vertical strategy to bring these benefits to retail e-commerce organisations, expanding our ability to increase the role technology plays in the world’s leading businesses.”

Mickey North Rizza, vice president, IDC added: “Brands that sell online are no longer limited to traditional store hours. Instead, sales can happen around the clock, opening the business to ever more customers that can shop when it suits them.

“For merchants, linking the point of sale to the back office will not only support them with visibility of inventory but will also address currency risks from cross-border trade as well as unforeseen VAT and customers duties. This is a win-win for merchants and their customers.”

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