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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Next has revealed that during the peak Christmas period to 25 December 2021, the retailer recorded £70m more sales than previously expected.

As a result of the uptake in sales, the group has increased its full-year pre-tax guidance by £22m to £822m.

The group was originally expecting sales growth in Q4 to be “weaker” than Q3. However, a “strong” revival in adult formal and occasion wear improved sales throughout the final period by 20% compared with 2019.

In the run up to Christmas, stock levels were “materially lower” than planned, with the retailer also experiencing some “degradation” in delivery service levels as a result of labour shortfalls in warehousing and distribution networks.  

Meanwhile, the group stated that it now expects to generate at least £345m of free cash, before shareholder distributions.  

The retailer said: “The fact that our sales remained so robust in these circumstances is, we believe, testament to the strength of underlying consumer demand in the period.”

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