Clothing & Shoes

Maje welcomes new CEO

The move follows the appointment of Isabelle Guichot as chief executive officer of SMCP

SMCP, the parent company of Sandro, Maje, Claudie Pierlot and Fursac, has announced the appointment of Charlotte Tasset Ferrec as chief executive officer of Maje, with effect from January 4, 2022.

The move follows the appointment of Isabelle Guichot as chief executive officer of SMCP.

Tasset Ferrec, 48, joins Maje as CEO after three years within the Puig Group as CEO of Nina Ricci Fashion and Perfume, where she led its global repositioning and the transformation of its creative platform.

Prior to this, she spent 15 years in retail, including nine years at Printemps as chief merchandising officer for ready-to-wear, beauty and lingerie after various positions at Sephora and Gap.

In this role, she will join the executive committee of SMCP.

Guichot said: “I am very pleased to welcome Charlotte to the SMCP executive committee as CEO of Maje, a house that I know well after having led it for four years.

“During her extensive career in fashion, Charlotte has acquired an in-depth knowledge of retail, a strategic vision and a leadership, which are major assets to pursue the grrowth and expansion of Maje as a key global player in the affordable luxury market. I join the entire SMCP team in wishing her every success in her new role.”

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