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Sainsbury’s opened its first ever supermarket in the town of Ludlow, welcoming customers through the doors of the brand-new store earlier this week.
The store was opened by deputy mayor of Ludlow, Vivienne Parry, and Ludford Parish Council chair Imogen Liddle, alongside local Ludlow Primary School pupil, Lottie Wells.
According to Sainsburys, the technology within the new Ludlow store makes it the “most energy efficient supermarket” that it has ever opened.
Sainsburys said the 95 colleagues who make up the new store team will play an “active role” in the local community as well as supporting Sainsbury’s national charity partners.
The supermarket features a new look ‘Fresh Food Market’ with an “extensive range” of fresh fruit and veg, food-to-go and an in-store bakery selling bread and pastries baked on the premises.
There is also a selection of branded and own-brand grocery products from dairy to deli, frozen food, confectionary and savoury snacks, all of which include vegetarian, vegan and free-from options.
The new store will take part in Sainsbury’s Food Donation Programme, distributing surplus food locally as part of Sainsbury’s partnership with Neighbourly.
Patrick Dunne, Sainsbury’s property director, said: “I’m thrilled that we’ve opened our fourth supermarket of the year today, this time in Ludlow, meaning that we can now bring the very best of what Sainsbury’s has to offer to the local community.”
Nigel Fox, Sainsbury’s Ludlow store manager, added: “The Ludlow team have thoroughly enjoyed welcoming customers through the doors of the new store today, and we look forward to seeing many more as we enter the festive period.”
