Online & Digital

Black Friday online sales fail to match 2020’s lockdown boost

Sales fell slightly more than the anticipated -10% drop, a large drop compared to last year’s YoY results (+30%)

With no lockdown yet enacted this autumn, online retail sales for Black Friday were down -14.3% year-on-year (YoY), according to the latest figures from the IMRG Capgemini online retail index, which tracks the online sales performance of over 200 retailers.

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