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Why data activation is the secret to a successful Black Friday
By Hayley Strang, field marketing manager, UK & NE, Mapp
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2021/11/Hayley-Strang_Headshot-e1636649764113-780x470.jpg?lossy=1&strip=1&webp=1)
As economies reopen and consumers adjust to post-crisis life, marketers face an ongoing period of change. Nevertheless, 2021 looks set to be a big year for holiday shopping.
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