The store offers products that have been rated four stars and above, are top sellers, or are trending on Amazon.co.uk.
The new store carries products from some of the top categories including consumer electronics, toys, games, books, kitchen and home.
Customers will also find the full range of Amazon devices in the store, including Kindle e-Readers, Fire Tablets, and Echo Dots.
Andy Jones, director, Amazon 4-star, UK, said: “The Amazon four-star store is a great place for customers to discover hot new releases, guaranteed page-turners, top-selling electronics, and more.
“Every part of the store is designed with our customers in mind and we think they will be delighted by the curated selection of the most-loved products at great prices, opportunity to test drive Amazon’s latest devices, and the convenience of pickup and returns.”